Rowan steps into the role following the departure of Rob Harris, who has led AGT’s Variety Support efforts in Victoria for the past eight years. Rowan brings over two decades of experience with AGT, having worked across various facets of the business, including breeding programs, technical support and stakeholder engagement.

“I’m grateful for the opportunity and looking forward to establishing relationships with Victorian growers and advisers,” Rowan said. “It’s a great opportunity for me to transition within our company and I look forward to promoting the adoption of our high performing field crop varieties.”

Dan Vater, AGT’s Head of Variety Support, Marketing & Communications, welcomed Rowan’s appointment:

“Rowan has been part of the AGT family for more than 20 years, and his deep understanding of our breeding programs, attention to detail, and genuine connection with the farming community make him an ideal fit for this position. He brings a wealth of experience and a real empathy for the challenges that growers face, along with a strong commitment to the success of rural Australia. I have no doubt Rowan will be a fantastic asset to our team as he steps into this important role.”

“I’m looking forward to working with Rowan as he settles into the position. It’s an exciting time for AGT and for Victorian growers, and I know Rowan will bring great energy, experience, and care to the role.”

Dan also acknowledged the contribution of Rowan’s predecessor:

“I’d also like to acknowledge and thank Rob Harris for his outstanding contribution over the past eight years managing Variety Support in Victoria for AGT. Rob has played a pivotal role in strengthening relationships with growers and industry partners, and representing AGT with professionalism and integrity.”

With this appointment, Rowan will now be the main point of contact for all industry enquiries regarding AGT varieties in Victoria.

M: 0429 677 736
E: rowan.prior@agtbreeding.com.au